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  Future Shock

  Alvin Toffler

  This book was first published in 1970 and was a call to take heed of the looming "Future Shock" or backlash of humanities biggest, unresolved dilemmas such as: the widening disparity between rich and poor, ie, the wealth of the world being monopolized by smaller and smaller percentage of the world human population, while the growing number of poor or outright poverty stricken are growing by leaps and bounds; burgeoning human population pressures with it's ever-increasing demands on limited resources; pollution of the food chains; technology with it's blessings and baggage of intrusive, dehumanizing side-effects; world health crisis, etc.

  While humanity is currently preferring to live in a state of denial about the impending backlash of the mostly human-caused problems facing our present and immediate future, there is a growing accumulation of data never historically available to us before on how to deal with our problems. Will we put this knowledge to use in time?

  So what exactly is "Future Shock"? Toffler explains: "We may define future shock as the distress, both physical and psychological, that arises from an overload of the human organism's physical adaptive systems and it's decision-making processes. Put more simply, future shock is the human response to over-stimulation". Overload breakdown! The socio-political, economic and environmental bills are coming due and they WILL be paid, shocking or not!

  Toffler sees that our time consuming, stressed-out, hyper-industrial, compulsive consuming society is leaving parents no time for proper child rearing– as if they were qualified for the task in the first place. Un-guided, un-taught, un-disciplined children set themselves and society up for another of the many aspects of future shock with their aberrant behavior expanding as they get older.

  "We don't let just anyone perform brain surgery or for that matter, sell stocks and bonds. Even the lowest ranking civil servant is required to pass tests proving competence. Yet we allow virtually anyone, almost without regard for mental or moral qualifications to try his or her hand at raising young human beings, so long as these humans are biological off-spring. Despite the increasing complexity of the task, parenthood remains the *greatest single preserve of the amateur*."

  Toffler suggests that society should "professionalize" child rearing and parents should be educated by mandate of society. That along with every other level of society for a literate, more successful society. Guidelines for instituting "appropriate technology" vs. irresponsible, runaway technology are covered. "Utopian" models for society should always be considered as guidelines for future adjustments and upgrades to consider– and think-tanks for that very purpose should be established. This along with "sanctuaries for social imagination"– sounds like ancient Greece, eh?

  Ten years after this book was published, Marilyn Ferguson came out with her block-buster book, "The Aquarian Conspiracy". She somewhat took-up where Toffler left off and created a blueprint of where we are and where we should be heading to stave-off the trauma of future shock. She expertly delineates the "Paradigm Shift" or changes needed in our collective thinking and proffers an abundance of guidelines and resources for that objective.

  The following year (1981), Duane Elgin comes out with his "Voluntary Simplicity", more guidelines for transitioning to a more harmonious existence. Elgin follows this with another similar book to "Future Shock" and "The Aquarian Conspiracy" with "Awakening Earth" (1993), then followed by "Promise Ahead"– a continuation of the paradigm shift of collective consciousness needed for survival into the future.

  To all of these fine books, one should add Theodore Roszak's "The Voice of the Earth" and we then have a small, but potent collection of some of the most instructive and helpful books ever published for the immediate betterment of our existence on Earth. Excellent "How-to" manuals on global change in human perception of reality.

  INTRODUCTION

  This is a book about what happens to people when they are overwhelmed by change. It is about the ways in which we adapt – or fail to adapt – to the future. Much has been written about the future. Yet, for the most part, books about the world to come sound a harsh metallic note. These pages, by contrast, concern themselves with the "soft" or human side of tomorrow. Moreover, they concern themselves with the steps by which we are likely to reach tomorrow. They deal with common, everyday matters – the products we buy and discard, the places we leave behind, the corporations we inhabit, the people who pass at an ever faster clip through our lives. The future of friendship and family life is probed. Strange new subcultures and life styles are investigated, along with an array of other subjects from politics and playgrounds to skydiving and sex.

  What joins all these – in the book as in life – is the roaring current of change, a current so powerful today that it overturns institutions, shifts our values and shrivels our roots. Change is the process by which the future invades our lives, and it is important to look at it closely, not merely from the grand perspectives of history, but also from the vantage point of the living, breathing individuals who experience it.

  The acceleration of change in our time is, itself, an elemental force. This accelerative thrust has personal and psychological, as well as sociological, consequences. In the pages ahead, these effects of acceleration are, for the first time, systematically explored. The book argues forcefully, I hope, that, unless man quickly learns to control the rate of change in his personal affairs as well as in society at large, we are doomed to a massive adaptational breakdown.

  In 1965, in an article in Horizon, I coined the term "future shock" to describe the shattering stress and disorientation that we induce in individuals by subjecting them to too much change in too short a time. Fascinated by this concept, I spent the next five years visiting scores of universities, research centers, laboratories, and government agencies, reading countless articles and scientific papers and interviewing literally hundreds of experts on different aspects of change, coping behavior, and the future. Nobel prizewinners, hippies, psychiatrists, physicians, businessmen, professional futurists, philosophers, and educators gave voice to their concern over change, their anxieties about adaptation, their fears about the future. I came away from this experience with two disturbing convictions.

  First, it became clear that future shock is no longer a distantly potential danger, but a real sickness from which increasingly large numbers already suffer. This psycho-biological condition can be described in medical and psychiatric terms. It is the disease of change.

  Second, I gradually came to be appalled by how little is actually known about adaptivity, either by those who call for and create vast changes in our society, or by those who supposedly prepare us to cope with those changes. Earnest intellectuals talk bravely about "educating for change" or "preparing people for the future." But we know virtually nothing about how to do it. In the most rapidly changing environment to which man has ever been exposed, we remain pitifully ignorant of how the human animal copes.

  Our psychologists and politicians alike are puzzled by the seemingly irrational resistance to change exhibited by certain individuals and groups. The corporation head who wants to reorganize a department, the educator who wants to introduce a new teaching method, the mayor who wants to achieve peaceful integration of the races in his city – all, at one time or another, face this blind resistance. Yet we know little about its sources. By the same token, why do some men hunger, even rage for change, doing all in their power to create it, while others flee from it? I not only found no ready answers to such questions, but discovered that we lack even an adequate theory of adaptation, without which it is extremely unlikely that we will ever find the answers.

  The purpose of this book, therefore, is to help us come to terms with the future – to help us cope more effectively with both persona
l and social change by deepening our understanding of how men respond to it. Toward this end, it puts forward a broad new theory of adaptation.

  It also calls attention to an important, though often overlooked, distinction. Almost invariably, research into the effects of change concentrate on the destinations toward which change carries us, rather than the speed of the journey. In this book, I try to show that the rate of change has implications quite apart from, and sometimes more important than, the directions of change. No attempt to understand adaptivity can succeed until this fact is grasped. Any attempt to define the "content" of change must include the consequences of pace itself as part of that content.

  William Ogburn, with his celebrated theory of cultural lag, pointed out how social stresses arise out of the uneven rates of change in different sectors of society. The concept of future shock – and the theory of adaptation that derives from it – strongly suggests that there must be balance, not merely between rates of change in different sectors, but between the pace of environmental change and the limited pace of human response. For future shock grows out of the increasing lag between the two.

  The book is intended to do more than present a theory, however. It is also intended to demonstrate a method. Previously, men studied the past to shed light on the present. I have turned the time-mirror around, convinced that a coherent image of the future can also shower us with valuable insights into today. We shall find it increasingly difficult to understand our personal and public problems without making use of the future as an intellectual tool. In the pages ahead, I deliberately exploit this tool to show what it can do.

  Finally, and by no means least important, the book sets out to change the reader in a subtle yet significant sense. For reasons that will become clear in the pages that follow, successful coping with rapid change will require most of us to adopt a new stance toward the future, a new sensitive awareness of the role it plays in the present. This book is designed to increase the future-consciousness of its reader. The degree to which the reader, after finishing the book, finds himself thinking about, speculating about, or trying to anticipate future events, will provide one measure of its effectiveness.

  With these ends stated, several reservations are in order. One has to do with the perishability of fact. Every seasoned reporter has had the experience of working on a fastbreaking story that changes its shape and meaning even before his words are put down on paper. Today the whole world is a fast-breaking story. It is inevitable, therefore, in a book written over the course of several years, that some of its facts will have been superseded between the time of research and writing and the time of publication. Professors identified with University A move, in the interim, to University B. Politicians identified with Position X shift, in the meantime, to Position Y.

  While a conscientious effort has been made during writing to update Future Shock, some of the facts presented are no doubt already obsolete. (This, of course, is true of many books, although authors don't like to talk about it.) The obsolescence of data has a special significance here, however, serving as it does to verify the book's own thesis about the rapidity of change. Writers have a harder and harder time keeping up with reality. We have not yet learned to conceive, research, write and publish in "real time." Readers, therefore, must concern themselves more and more with general theme, rather than detail.

  Another reservation has to do with the verb "will." No serious futurist deals in "predictions." These are left for television oracles and newspaper astrologers. No one even faintly familiar with the complexities of forecasting lays claim to absolute knowledge of tomorrow. In those deliciously ironic words purported to be a Chinese proverb: "To prophesy is extremely difficult – especially with respect to the future."

  This means that every statement about the future ought, by rights, be accompanied by a string of qualifiers – ifs, ands, buts, and on the other hands. Yet to enter every appropriate qualification in a book of this kind would be to bury the reader under an avalanche of maybes. Rather than do this, I have taken the liberty of speaking firmly, without hesitation, trusting that the intelligent reader will understand the stylistic problem. The word "will" should always be read as though it were preceded by "probably" or "in my opinion." Similarly, all dates applied to future events need to be taken with a grain of judgment.

  The inability to speak with precision and certainty about the future, however, is no excuse for silence. Where "hard data" are available, of course, they ought to be taken into account. But where they are lacking, the responsible writer – even the scientist – has both a right and an obligation to rely on other kinds of evidence, including impressionistic or anecdotal data and the opinions of well-informed people. I have done so throughout and offer no apology for it.

  In dealing with the future, at least for the purpose at hand, it is more important to be imaginative and insightful than to be one hundred percent "right." Theories do not have to be "right" to be enormously useful. Even error has its uses. The maps of the world drawn by the medieval cartographers were so hopelessly inaccurate, so filled with factual error, that they elicit condescending smiles today when almost the entire surface of the earth has been charted. Yet the great explorers could never have discovered the New World without them. Nor could the better, more accurate maps of today been drawn until men, working with the limited evidence available to them, set down on paper their bold conceptions of worlds they had never seen.

  We who explore the future are like those ancient mapmakers, and it is in this spirit that the concept of future shock and the theory of the adaptive range are presented here – not as final word, but as a first approximation of the new realities, filled with danger and promise, created by the accelerative thrust.

  Part One: THE DEATH OF PERMANENCE

  Chapter 1

  THE 800TH LIFETIME

  In the three short decades between now and the twenty-first century, millions of ordinary, psychologically normal people will face an abrupt collision with the future. Citizens of the world's richest and most technologically advanced nations, many of them will find it increasingly painful to keep up with the incessant demand for change that characterizes our time. For them, the future will have arrived too soon.

  This book is about change and how we adapt to it. It is about those who seem to thrive on change, who crest its waves joyfully, as well as those multitudes of others who resist it or seek flight from it. It is about our capacity to adapt. It is about the future and the shock that its arrival brings.

  Western society for the past 300 years has been caught up in a fire storm of change. This storm, far from abating, now appears to be gathering force. Change sweeps through the highly industrialized countries with waves of ever accelerating speed and unprecedented impact. It spawns in its wake all sorts of curious social flora – from psychedelic churches and "free universities" to science cities in the Arctic and wife-swap clubs in California.

  It breeds odd personalities, too: children who at twelve are no longer childlike; adults who at fifty are children of twelve. There are rich men who playact poverty, computer programmers who turn on with LSD. There are anarchists who, beneath their dirty denim shirts, are outrageous conformists, and conformists who, beneath their button-down collars, are outrageous anarchists. There are married priests and atheist ministers and Jewish Zen Buddhists. We have pop ... and op ... and art cinetique ... There are Playboy Clubs and homosexual movie theaters ... amphetamines and tranquilizers ... anger, affluence, and oblivion. Much oblivion.

  Is there some way to explain so strange a scene without recourse to the jargon of psychoanalysis or the murky cliches of existentialism? A strange new society is apparently erupting in our midst. Is there a way to understand it, to shape its development? How can we come to terms with it?

  Much that now strikes us as incomprehensible would be far less so if we took a fresh look at the racing rate of change that makes reality seem, sometimes, like a kaleidoscope run wild. For the acceleration of change d
oes not merely buffet industries or nations. It is a concrete force that reaches deep into our personal lives, compels us to act out new roles, and confronts us with the danger of a new and powerfully upsetting psychological disease. This new disease can be called "future shock," and a knowledge of its sources and symptoms helps explain many things that otherwise defy rational analysis.

  THE UNPREPARED VISITOR

  The parallel term "culture shock" has already begun to creep into the popular vocabulary. Culture shock is the effect that immersion in a strange culture has on the unprepared visitor. Peace Corps volunteers suffer from it in Borneo or Brazil. Marco Polo probably suffered from it in Cathay. Culture shock is what happens when a traveler suddenly finds himself in a place where yes may mean no, where a "fixed price" is negotiable, where to be kept waiting in an outer office is no cause for insult, where laughter may signify anger. It is what happens when the familiar psychological cues that help an individual to function in society are suddenly withdrawn and replaced by new ones that are strange or incomprehensible.

  The culture shock phenomenon accounts for much of the bewilderment, frustration, and disorientation that plagues Americans in their dealings with other societies. It causes a breakdown in communication, a misreading of reality, an inability to cope. Yet culture shock is relatively mild in comparison with the much more serious malady, future shock. Future shock is the dizzying disorientation brought on by the premature arrival of the future. It may well be the most important disease of tomorrow.

  Future shock will not be found in Index Medicus or in any listing of psychological abnormalities. Yet, unless intelligent steps are taken to combat it, millions of human beings will find themselves increasingly disoriented, progressively incompetent to deal rationally with their environments. The malaise, mass neurosis, irrationality, and free-floating violence already apparent in contemporary life are merely a foretaste of what may lie ahead unless we come to understand and treat this disease.